How to Measure ROI in Influencer Marketing For many brands, influencer marketing is a powerful growth tool — but understanding its true ROI (Return on Investment) can be tricky. The key lies in focusing on measurable outcomes rather than vanity metrics. Likes and views may show reach, but they rarely tell the full story. Instead, […]

The Evolution of Influencer Marketing in the GCC Influencer marketing across the GCC has rapidly evolved into one of the region’s most powerful communication tools. What started as simple sponsored posts has now become a creative industry built on partnerships, storytelling, and cultural connection. In the early days, brands in the UAE, Saudi Arabia, and […]

Why Authenticity Wins in Influencer Marketing In today’s social media landscape, audiences can spot inauthentic content instantly. That’s why micro and nano influencers have become some of the most effective voices in influencer marketing. Micro influencers (10K–100K followers) and nano influencers (under 10K) often build tight-knit communities that genuinely trust them. Their followers see them […]